I have watched this video through at least three times and passed it onto more people than I can remember. The video quality and production is fabulous in itself though more importantly the content is just so good. If you are an Intranet Manager and having a difficult time explaining the value of Social Media to your companies decision makers and holders of the purse strings I would urge you to show them this video. It explains in clear and simple terms how these technologies are being used right now and why it is important to seriously consider how you are going to exploit the use of Social Media in your organisation. Things move very fast these days and you do not want to be left behind.
There is disconnect between how immersed and digitally connected employees are outside of the workplace, and how their internal communications are being delivered. On the ground, employees are still posting printed communications on the water cooler when they can be engaged, led and informed via the latest digital channels.