Masterfoods this week released a bold strategy of using social networking sites to become the forefront of their marketing. They first tested the water using Twitter as the homepage of their Skittles brand however did not seem to enjoy the tasteless comments some tweeters found humorous. The homepage of Skittles now sits on a Facebook fan page and time will tell whether users of this media channel will be more restrained.
Bound to cause much discussion, this new direction my be the way of the future where control over brand and comment is left solely to users.
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