How to use social media in the workplace.

I came across this via a tweet from guykawasaki. It is quite an old item but one I found very interesting. Its an excerpt from a Forrester webinar talking about Incorporating Social Media Techniques Internally. The webinar was originally held in October 2007.
Here is a taste:

"General Motors used social media to embrace community members. When they previewed their new Camaro on the Fastlane blog, they posted a video of one of the designers driving and giving users a look at what it’s like to be behind the wheel. Not surprisingly, users then commented and created a dialog with the people at GM about what features or downloads they would be interested in seeing. GM was then able to incorporate these things into the new design."

View the complete piece here