Kinetic typography - Love it.

I religiously follow Garr Reynolds blog. Thanks to Garr and his fantastic book "Presentation Zen" I have been able to make my conference presentations stylish, entertaining and enormously more effective. His latest post draws attention to the use of Kinetic typography. Using only animated text to deliver your message is a powerful and creative way to add emotion, create mood, add emphasis. The presentation below is a fantastic example of this method. The particular message in this presentation is an important one and the way it is conveyed is outstanding.